My little guy is getting louder by the week. It's not just when he wants his way...it's in general play and every day even talking to us. He's in a young toddler program for 2 mornings a week and the kids all look at him like why are you yelling at me? When we or anyone else tries to hush or shhhh...that just seems to egg him to get louder. We try and talk in soft tones when he gets really loud. We dont' want to squash his personality or his feelings, but the volume has to have some control...it can't be on high ALL the time!